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Bachelor of Business Administration in Marketing

Code Course Name Credit
First Year
1st Semester
ENGL 105 Writing Skills 3
ACCT 111 Fundamentals of Accounting I 4
OFTE 120 Keyboarding 0
LITE 151 Introductions to Literary Appreciation OR 2
GCAS 207 Music Appreciation 2
RELH 155 Adventist Heritage 2
PSYCH 101 Introduction to Psychology OR 2
SOCI 121 Sociology OR 2
SWFI 207 Family Issues MATH 2
MATH 113 Business Mathematics I 3
MGMT 141 Business Law I (Mercantile Law) 2
PEAC 107 Physical and Recreational Activities 1
Total 19
2nd Semester
ACCT 112 Fundamentals of Accounting II 4
MGMT 130 Fundamentals of Management 3
INSY 118 Introduction to Business Information Processing 3
RELT 207 Christian Beliefs 3
MATH 114 Business Mathematics II 3
MGMT 142 Business Law II (Company Law) 2
PHYS 100 Concepts of Physical Sciences 2
HLED 110 Health Principles 1
Vocational Skills 1
Total 22
Second Year
1st Semester
RELB 220 Life and Teachings of Jesus 2
MGMT 220 Business Statistics I 3
ECON 210 Principles of Microeconomics 3
MKTG 115 Principles of Marketing 3
HIST 111 Concepts of World Civilization OR 2
HIST 119 Issues in Developmental Studies 2
KISW 104 Language use in Kiswahili OR 2
FREN 103 Beginning French II 2
AGRI 105 Principles of Agricultural Technology 2
ENV 227 Environment and Society OR 2
CHEM 200 Environmental Science OR 2
TCED 231 Safety Education 2
MGMT 231 Human Resource Management 3
Total 22
2nd Semester
EDUC 215 Introductions to Philosophy of Christian Education 2
ECON 211 Principles of Macroeconomics 3
MGMT 221 Business Statistics II 3
MGMT 237 Business Ethics 3
FNCE 287 Principles of Finance 3
MKTG 137 Principles & Practices of Retailing & Wholesaling 3
RELT 255 Christian Ethics 2
BIOL 105 Human Biology 2
Third Year
1st Semester
MKTG 366 Sales Management 3
ECON 310 Intermediate Microeconomics 3
OFAD 308 Business Communication 3
INSY 305 Management InformationSystems 3
MKTG 370 Marketing Planning and Strategies 3
MKTG 330 Services Marketing 3
MKTG 226 Consumer Behavior 3
2nd Semester
ECON 328 Money and Banking 3
MKTG 348 Advertising and Promotions 3
MKTG 380 Quantitative Techniques 3
ECON 315 Intermediate Macroeconomics 3
MGMT 235 Human Behavior in Organization 3
MKTG 240 Customer Care & Relationship Management 3
MGMT 491 Business Research Methods 2
Any Elective 3
Total 23
Fourth Year
1st Semester
MKTG 355 Global Marketing Strategies 3
MKTG 375 Industrial Marketing 3
FNCE 470 Financial Management 3
MKTG 484 Distribution, Logistics, and Pricing Management 3
MKTG 495 Marketing Research Project 3
INSY 316 E-Commerce 2
2nd Semester
MKTG 460 Corporate Internship in Marketing 3
Total Credits: 248

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